Festivals are joyous occasions where the people celebrate with new purchases. To assist the members of the Self Help Groups to encash upon this opportunity, the Company with the active sponsorship of NABARD, IDF trust and SHG Federations has been conducting special festival bazaars in Dharwad, Belgaum& Haveri districts of Karnataka. These festival bazaars provide a platform for SHG members to exhibit their talents and workmanship and market their products, which is a very good value addition to their micro enterprises. Not only will the SHG members benefit from such programmes, even the public at large will get the advantage of buying directly from the producers at lower prices. The responses to these Bazaars are really overwhelming. During 2011-12, the following festival bazaars were organized: